Harvey,
It may well be genetic, as no amount of 'exposure' to car events could ever convince my first wife that they were enjoyable, but maybe it was all that time (and money) I spent on my cars ...
However, I'm happy to report that wife No. 2 enjoys the cars and events, especially as she now has her own Fulvia named "Tigger". Our daughter seems to have caught onto the idea too - although only 13 years old, I've given her an Appia (project) which she's christened "La Giaconda". So far, so good, excepting that I have to look after them.
Risking your sanity is inevitable with Lancias, but I'd rather have a daughter that's mad about them than boys.