Fiat seem to have been carrying out some interesting launch marketing for the new 500, on the London Eye and on the Berlin U-bahn (see the video here
http://www.italiaspeed.com/2008/cars/fiat/01/500_u_bahn/1901_film.html). So I was wondering if my fellow Lancisti, known for being a bunch intelligent, innovative connoiseurs, would like to give Lancia some ideas. Goodwood has a great deal of connection with Lancia in the UK, maybe they could make use of the track? Covent Garden is an obvious location for a larger event as took place late last year.
Anyone care to start the flow of ideas?
Lee
