I fail to see how it will work.
Lancia stands for quality and innovation. Chrysler stands for cheap Detroit rubbish. The two do not mix when Chrysler take the lead.
Of course, on here we are aware of what Lancia stands for and I suppose hold on to the pinnacle of the company's achievements. For the majority, I suppose they just want a decent vehicle. But what Lancia means to the average Joe, if anything at all, I don't know.
Who would have thought a Thesis was the last of the "real" Lancias!!