Augusta ?

[Lapsed Cesare Ferrari]

Brian,
 I do not have a particular photo in mind, but the proportions and the radiator grille seem very much like the Bianchi fours of the mid- thirties, as shown in Frank's pictures. The round badge though may suggest otherwise, as might possibly the doors in the bonnet sides. To my eyes though the bonnet is  too long to be an Augusta, and the whole car not big enough to be an Artena or Astura, which leaves Bianchi as the prime suspect.
Cesare

[mikeC]

I'm a bit late to this party, but I agree it is not quite right to be an Augusta; also, I would suggest the coachwork is by Stabilimenti Farina, not Pinin Farina.
Here's a 2-door Stab. Farina Augusta for comparison:

[JohnMillham]

For what it's worth, I agree it isn't an Augusta. Going back to the initial post, I think the car next door might be a Daimler. Probably not big enough to be a 35-120, but quite a large car.
Regards, John

[williamcorke]

I'm a bit late to this party, but I agree it is not quite right to be an Augusta; also, I would suggest the coachwork is by Stabilimenti Farina, not Pinin Farina.
Here's a 2-door Stab. Farina Augusta for comparison:

And here's another Farina Augusta (owner says it's Pinin designed/built, but he might well be wrong).

[Sebastien]

There is a 1935 Bianchi S9 for sale on PrewarCar.
http://www.prewarcar.com/classifieds/ad201754.html

I shall let you decide if it is the same radiator cowling as the one shown on the original photo!