This isn't the sane car but is an interesting comparison.
From
http://prewarcar1.rssing.com/chan-9920277/all_p40.html "Charles Walmsley sent this photo of Mariano de la Fuente with his Lancia Theta (or is it Kappa?) sponsored by Michelin (see bonnet), probably to showcase their new disc wheels in 1913 or shortly after."
And from
https://commons.wikimedia.org/wiki/File:Lancia_Light_Car_Race_Savannah_1910.jpg "Billy Knipper's Lancia before the Tiedeman Trophy 'Light Car Race' at Savannah, Georgia in 1910."