Earlier I put this post in the wrong place by mistake*
When I was in my friendly local tyre fitters earlier this week in Vo having 5 new tyres on our Fulvia GTE, there were quite a few customers who wandered over to look at the car and chat.
One, a well dressed Italian man of a similar age to me - 65 years old - walked over, greeted me, inspected the car which was up in the air at waist height then simply said in Italian:
FIAT was for the workers, Alfa Romeo was for the sporty drivers (pregnant pause for effect) ...........but Lancia was for the well off drivers.
I laughed it off then thought about it on the way home and then when I told Jacky we decided that probably until the late 1960s this was actually true, certainly in Italy.
I had never really seen it quite this way before in 45 years of Lancia ownership.
Chris
*Removed it for you